A Look Back on 2024’s Top PR Crises and What We Learned for 2025
From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama (yep, that’s right), 2024 was a banner year for crises. Brand responses ranged from textbook perfection to huge failures, and a lot of in between. Let’s look back at some of the most notable crises in 2024 and key takeaways as we head into 2025 to maintain consumer trust.