Let’s jump in our PR time machine – not to the 90s when PR professionals needed to fax a press release to the local news station – but to six months ago. So much has changed in such a short amount of time. Six months ago, headlines were riddled with breaking news of publications shutting their doors and journalists being let go. PR pros needed to act fast, evolving their strategies in real time to accommodate the shifting landscape.
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Have you set up media interviews for your CEO only for them to result in no coverage? While...
