5 Tips To Master Influencer Marketing

Choosing the right influencer

 

The first step to vetting an influencer is deciding the goal you want to achieve with the partnership. Do you want to generate content or drive awareness for your brand? Also consider which platform is best to reach your audience – Instagram, Facebook, YouTube or TikTok. Before formalizing a partnership, always perform a sentiment analysis of comments on the influencer’s previous posts to evaluate if their audience reacts positively to their content. 

Mastering the content creation

 

The key to making the best content for your brand is understanding what your followers engage most with. Choose to partner with an influencer whose content is consistent with what your followers typically engage with to maintain consistency. It’s also important to make your audience feel valued by monitoring what they’re saying about your brand via social media and responding to those comments. 

Proving the power of influencers

 

Influencers can make a huge impact on your brand, but to prove the impact, it’s important to track social followers, engagement levels (average likes, comments, shares) and website traffic before, during and after a partnership launch. This helps you establish benchmarks and measure the ROI of working with a specific influencer so you can make more data-driven decisions in the future.

 

Scaling your influencer program

 

It’s important to ensure influencers don’t have conflicting partnerships with your competitors in the space. This could send mixed messages to their audience and draw their following to one of your top competitors instead of your brand. The solution? Add an exclusivity clause to your influencer contract. (We recommend keeping the exclusivity timeframe to around three months.)

Protecting your brand

 

When there’s a partnership between an endorser and a seller, the connection needs to be fully disclosed.

Using language such as “partner” or “ambassador” doesn’t cut it. Instead, try “ad” or “(brand) partner” to avoid any potential legal issues.