HIMSS24: AI, Amazon, TEFCA and Security
After a few days at HIMSS and some taxing spring break travel to Orlando, we’re taking a moment to...
Key Calendar Events Shaping 2024: Preparing Your PR Strategy
Every four years, seismic events collide to create a sort of super year. Not only is there an extra...
The IPO Window Is Opening: Here’s How To Get Your Media Relations Program Ready
With recent job growth, a strong GDP and inflation slowing down, the IPO window is starting to open...
Threads: What We Know From Day One
Meta yesterday launched Threads, a new social platform, and essentially a rival to Twitter, that...
Naming a Startup: The Do’s and Don’ts
Naming a startup is one of the most consequential decisions a founder makes. Finding the perfect...
2023’s New Rules for Funding
Since the funding bonanza of 2021 and early 2022, venture funding rounds have slowed considerably....
BuzzSumo – Tools ROI Series
One of the benefits of hiring a PR agency is access to sophisticated monitoring tools for media....
A Sales Rep from a Major Analyst Reached Out to You: Now What?
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...
How Does PR Contribute to Different Stages of Startup Growth?
When we first talk to a startup founder or marketing team, a common discussion item is if the...
What Are Software Review Sites All About?
In November, I had the pleasure of attending the ARchitect User Forum 2019. Next PR brought the...