Addie Glazzard

Next PR’s Addie Glazzard shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

3 Steps to Avoid Siloed Messaging

In a professional setting, the term silo is seen as a challenge, creating disconnect within a company and to a wider audience. It’s applied to an organization whose units do not function cohesively due to a lack of means or knowledge to work in an integrated fashion. This approach more often than not leads to siloed messaging.