How PR Teams Can Use Google Analytics 4 for Measurement & Reporting
If you’re familiar with Google Analytics, you know how powerful this tool is when it comes to measuring website activity. Google’s Universal Analytics has become a staple in our arsenal of tools we use to show how PR efforts are driving prospects through our clients’ sales funnels and contributing to overall business goals. In 2020, Google rolled out the newest version of the platform called Google Analytics 4 (GA4), which promises to yield better reporting by using machine learning insights all while prioritizing user privacy.