AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies
2023 just might be the year of the AI Renaissance, as the innovations we’ve imagined for years, like AI chatbots, have started to come to fruition for everyday use. In many cases, AI has seen resistance for not being accurate enough or lacking the human connection that marketing strategies require. Despite the fears, AI in digital marketing, especially AI in B2B public relations, may hold game-changing benefits.