What We Can Learn From 2023’s Top PR Crises
While you can never predict when a PR crisis will occur, there’s no such thing as being too prepared to handle one. No matter the severity of the situation, a company’s public response is pivotal to how its brand will be perceived both internally and externally.
In 2023, there was no shortage of PR crises to serve as a crash course in how (and how not) to respond when your brand is facing scrutiny. Let’s look back at some of the most notable PR crises last year and the lessons learned for the future.