3 Signs You Need a Messaging Workshop
Taylor Swift isn’t the only one making waves for her strong voice, imaginative storytelling and direct messaging – hundreds of brands bring their expertise and offerings to life every day through messaging in ad copy, slogans, sales pitches, social posts and press coverage.
Think of brand messaging like your company’s voice. Similar to how you express your experiences, values and passions to others, your brand messaging is a direct reflection of your company’s values, mission and purpose. It tells customers and employees what they can expect when engaging with your company.