Using Influencer Marketing as an Advertising Alternative
In a world with everyone glued to their devices 24/7, there’s not a chance you haven’t come across influencer marketing. You may have scrolled by that Bachelor contestant who got sent home night one but has a discount code for FabFitFun boxes or seen your favorite celeb demonstrate how they use Chrissy Teigen’s new cookware. Influencer marketing is an effective way to build brand awareness, increase sales and reach your core target audience in a more authentic way than traditional or social media advertising.