Kathleen Marchetti

Next PR’s Kathleen Marchetti shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

A Look Back on 2024’s Top PR Crises and What We Learned for 2025

From the CrowdStrike outage to E. coli outbreaks at Mickey D’s to...hot dog eating contest drama (yep, that’s right), 2024 was a banner year for crises. Brand responses ranged from textbook perfection to huge failures, and a lot of in between. Let’s look back at some of the most notable crises in 2024 and key takeaways as we head into 2025 to maintain consumer trust.

 

Why Brand Advocacy Is Key to Your Company’s Success

Gone are the days of ignoring your Glassdoor reviews and assuming your team members are posting...

Measuring the Marketing ROI of Your PR and Social Media Efforts

All too often, marketing and PR budgets end up on the cutting room floor due to a lack of tangible...

How to Turn Your Employees Into Brand Advocates on LinkedIn

LinkedIn isn’t just a virtual resume platform anymore. What started its life as a place to update...

5 Cringeworthy Grammar Mistakes in Your Inbox

You’re responding to a prospective customer’s email. You quickly hit send. You then glance at your...