The Relationship of PR & Marketing: 4 Areas Where They Thrive
They say, “you pay for marketing; you pray for PR,” but the real art is in the relationship between the two. Although arguably different to the trained communications professional, there’s a reason why public relations and marketing often find themselves rendezvousing with each other – both sides are working to amplify brand awareness, reach target audiences and accomplish a specific goal, helping to form a powerhouse of integrated communications.