4 Reasons a PR Agency Should Manage Your Blog
Public relations is all about balance. Too many social media posts and your organization can look spammy and unfiltered, while a lack of media coverage can make your organization appear inexperienced and uncompetitive.
To develop a balanced PR strategy, you need to consider the three types of media: earned, paid and owned. Earned media is any material written about a business organically, while paid media is content that has been promoted through payment. Owned media includes content published by the brand itself, like a LinkedIn post, a white paper or a blog post.