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Super Bowl Ads: The Good, the Bad and the Trends

Authored by Luke Cunningham and Shelby Anderson

The Chiefs and the Swifties may be leaving Vegas with the Lombardi trophy, but they weren’t the only winners (and to that effect, Brock Purdy and the Niners weren’t the only losers). The $7 million, 30-second ad slots during the big game paid off for some and fell short for others. Let’s look back at the triumphs and downfalls of this year’s ads.

 

What We Can Learn From 2023’s Top PR Crises

While you can never predict when a PR crisis will occur, there’s no such thing as being too...

Episode 1: 2024 Predictions With CEO Heather Kelly

2024 will be an exciting year, with a lot of new trends and innovations impacting the way we work....

AI-Powered PR? How To Use AI in Digital Marketing and PR Strategies

We're seeing an AI Renaissance, as the innovations we’ve imagined for years, like AI chatbots, have...

Do You or Don’t You: Is It Time for Your Organization To Exit X?

X is back to dominating headlines and boardroom discussions. (But let’s be honest, did it ever...

Facilitating a Crisis Comms Simulation: Tech Layoffs

Co-authored by Shelby Anderson and Marielle Farmer

One of the first lessons you learn as a PR...

Starting a PR Internship? 5 Tips To Make the Most of It

Co-authored by Gabi Drobot and Holly Brascia

Heading into senior year is beyond exciting – and,...

5 Tips To Master Influencer Marketing

Co-authored by Julie Solomon and Chris McMillion

Did you know 89% of marketers who currently engage...

Attending CES? Here’s What To Expect and How To Prepare

Authored by Liz Reilly and Julie Solomon

CES is one of the largest and most influential tech...

How To Help Your Executives Become Thought Leaders on Social Media

Building brand awareness and thought leadership for your company isn’t possible without a robust...