5 Lessons We’ve Learned Through Our Summer Public Relations Internship
Written by: Tatum Spurck and Isabel Chowdhury
For college students entering their final year, the...
3 Mistakes You’re Making When Evaluating PR Measurement
The start of the year tends to be the time when one of two things happen: either a company starts...
How To Market Your Mission-Focused Brand
Non-profit and mission-driven organizations do impactful work – that’s why they need marketing to...
What is Affiliate Marketing and How Does It Benefit Your Brand?
If you work with consumer-facing products, whether as a marketer, public relations professional or...
5 Ways To Connect With Audiences Online Throughout the Pandemic
The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated and...
How Earned Media Supports Lead Generation
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
4 Key Differences Between Analyst Relations and Public Relations
Public relations has a broad definition, but at its core, PR is all about creating lasting...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad inventory...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...