What is Affiliate Marketing and How Does It Benefit Your Brand?
If you work with consumer-facing products, whether as a marketer, public relations professional or...
5 Ways To Connect With Audiences Online Throughout the Pandemic
The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated and...
How Earned Media Supports Lead Generation
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
4 Key Differences Between Analyst Relations and Public Relations
Public relations has a broad definition, but at its core, PR is all about creating lasting...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...
How to Effectively Execute on Paid Media
Paid media is a method in which organizations can promote their content by purchasing ad inventory...
3 Vanity Metrics You Need To Ditch To Boost Your Social Media Strategy
As marketers, we all love data, but it’s time to be honest with ourselves and stop measuring the...
How Can Public Relations Support Marketing Efforts?
Shopping data reveals that the COVID-19 pandemic shifted consumer spending habits in 2020. With...
3 Pieces of Advice for the PR Industry in 2021
No one could have predicted how much uncertainty this year would bring, so you have to acknowledge...
5 Tips to Build Media Coverage for Home Improvement Brands
With home sales booming in 2020 and DIY improvements on the rise as we all spend more time at home,...