3 Reasons Why Social Media Needs To Be a Top PR Tool
Gone are the days of rushing to the nearest phone or faxing physical press releases when major...
5 Lessons We’ve Learned Through Our Summer Public Relations Internship
Written by: Tatum Spurck and Isabel Chowdhury
For college students entering their final year, the...
3 Mistakes You’re Making When Evaluating PR Measurement
The start of the year tends to be the time when one of two things happen: either a company starts...
Why Social Media Marketing Is Important for All Businesses
Social media has become an integral part of our daily lives and an important asset for businesses...
How To Market Your Mission-Focused Brand
Non-profit and mission-driven organizations do impactful work – that’s why they need marketing to...
What is Affiliate Marketing and How Does It Benefit Your Brand?
If you work with consumer-facing products, whether as a marketer, public relations professional or...
5 Ways To Connect With Audiences Online Throughout the Pandemic
The COVID-19 pandemic highlighted the importance of human connection. Many people were isolated and...
How Earned Media Supports Lead Generation
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
4 Key Differences Between Analyst Relations and Public Relations
Public relations has a broad definition, but at its core, PR is all about creating lasting...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...