Beyond Happy Hour: Planning Events to Foster Company Culture
You’ve heard it everywhere, whether interviewing for a new job or at your own workplace, people...
4 PR Lessons I Learned from Watching Seinfeld
If there’s one thing that lights my fire as much as landing the perfect news story, it’s nerding...
5 Steps for Identifying the Right Social Media Influencers
It’s time to jump into the steps of choosing the best social influencer for your business. Sure,...
7 Tips to Keep Users Swiping Through Your Instagram Stories
So you want to post Instagram Stories, but are feeling overwhelmed by all the fonts, GIFs, stickers...
5 Ways an Internship Program Benefits Your Bottom Line
If you run a business, you’ve probably considered hiring an intern at some point. Maybe someone you...
4 Ways to Build Reporter Relationships (And Get Your Clients Placed)
As a PR professional, you don’t always get positive responses back from reporters you’re pitching –...
How Your Employees Can Become PR and Marketing Secret Weapons
If you run a business, you probably remember the moment the truth hit you like a wall of bricks:...
How to Do PR Wrong: The Trump White House Story
It’s truly astonishing that two of the most prominent PR people of 2017, Sean Spicer and Sarah...
3 Benefits of an Analyst Relations Program for Your B2B Tech Company
If you work for a B2B tech company, you’ve probably heard the term “industry analyst” by now. While...
3 Steps for Going Beyond the Press Release
Nearly 2,000 press releases are distributed each day, and for companies eager to share their news,...