Shannon Tucker

Next PR’s Shannon Tucker shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

How To Become a LinkedIn Influencer

A few years ago, my LinkedIn profile was a ghost town.

Today, I have almost 5K active followers growing each day. I’ve earned new business leads and opportunities to appear on podcasts. Reporters are reaching out to me asking for my comments on trending news, and posts have gone viral – I’ve even made connections with people who feel like friends even though we’ve never met in real life.

3 Ways to Do PR on a Budget

PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you...

Pet PR: Raising Awareness in the Pet Industry

The pet industry is expected to reach $358 billion by 2027 (6% compounded annual growth over the...

How To Manage Your Company’s Glassdoor Reviews

Whether you’re looking to hire quality candidates, foster positive morale among employees or need...

Marketing During a Crisis: 5 Brands That Got It Right During COVID-19

There’s no shortage of tonedeaf brands capitalizing on this global pandemic to promote their pr...

How to Write a Press Release and Why It’s Still Valuable

“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular question I...

Integrated Media: The Key to a Successful PR Campaign

A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid media...

5 Reasons Radio Should be Your Next Media Play

Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby Bones