Shannon Tucker

Next PR’s Shannon Tucker shares her take on the latest trends happening in the PR industry. Subscribe to get blogs straight to your inbox.

3 Ways to Do PR on a Budget

PR is hard to do well, which is why good PR agencies and top in-house talent are expensive. If you don’t have the budget for either one, that doesn’t mean your hands are tied. You can still create buzz around your company with a little creativity and discipline.

Pet PR: Raising Awareness in the Pet Industry

The pet industry is expected to reach $358 billion by 2027 (6% compounded annual growth over the...

How To Manage Your Company’s Glassdoor Reviews

Whether you’re looking to hire quality candidates, foster positive morale among employees or need...

Marketing During a Crisis: 5 Brands That Got It Right During COVID-19

There’s no shortage of tonedeaf brands capitalizing on this global pandemic to promote their pr...

How to Write a Press Release and Why It’s Still Valuable

“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular question I...

Integrated Media: The Key to a Successful PR Campaign

A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid media...

5 Reasons Radio Should be Your Next Media Play

Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby Bones