How to Write a Press Release and Why It’s Still Valuable
“Are press releases dead?” In the 10+ years I have been working in PR, this is a popular question I...
The Power of UTM Parameters
As marketing professionals, we know content is king. Whether we’re talking about the content on...
Integrated Media: The Key to a Successful PR Campaign
A big mistake I see in many PR campaigns is the inability to integrate earned, owned and paid media...
5-Step Guide to Organic Influencer Engagement
In case you haven’t heard, influencer marketing is vital to your social strategy and leveraging...
5 Tips for Adding PR to Your Corporate Social Responsibility Strategy
You love that your company has volunteer hours and helps local nonprofits – giving back to your...
Beyond Happy Hour: Planning Events to Foster Company Culture
You’ve heard it everywhere, whether interviewing for a new job or at your own workplace, people...
How Can PR Impact the Gender Gap in Media Sources?
The gender gap has been a hot topic this past year across industries, but especially in media....
4 PR Lessons I Learned from Watching Seinfeld
If there’s one thing that lights my fire as much as landing the perfect news story, it’s nerding...
6 Tips for Amplifying Your Media Placements
You’ve been waiting for that media placement your team worked so hard to secure to finally run. You...
5 Reasons Radio Should be Your Next Media Play
Despite what you may have heard, radio is not dead. Take my favorite on-air personality, Bobby Bones