How Influencer Relations Fits Into Your PR Strategy
There’s no question influencers have taken over the internet – nearly 300,000 people are making a...
How To Manage Your Company’s Glassdoor Reviews
Whether you’re looking to hire quality candidates, foster positive morale among employees or need...
Why an Integrated Communication Strategy Wins Every Time
The human attention span has declined to eight seconds – shorter than that of a goldfish. And if...
How To Help Your Executives Become Thought Leaders on Social Media
Building brand awareness and thought leadership for your company isn’t possible without a robust...
Lessons Learned: Reflecting on the Biggest PR Crises of 2022
2022 was a year filled with public apologies. It appears we’ve entered an era where no brand or...
2023’s New Rules for Funding
Since the funding bonanza of 2021 and early 2022, venture funding rounds have slowed considerably....
3 Reasons Why Social Media Needs To Be a Top PR Tool
Gone are the days of rushing to the nearest phone or faxing physical press releases when major...
Why an Operations Team Is Necessary for PR Firms
There are so many moving parts when it comes to PR. Especially in agencies where you’re juggling...
How To Communicate Layoffs Without Landing in the Headlines
According to layoffs.fyi, which tracks terminations in real time, 387+ startups have laid off over...
Why Press Releases (Still) Aren’t Dead
An expert columnist at Built In recently published an article stating, “Death to the Press Release!...