3 Benefits of Using Micro-Influencers in Your Marketing Strategy
In a world full of Instagram swipe-up links, sponsored posts and YouTube ads, influencer marketing...
The Relationship of PR & Marketing: 4 Areas Where They Thrive
They say, “you pay for marketing; you pray for PR,” but the real art is in the relationship between...
3 Components of a Successful Executive Brand-Building Campaign
It’s no secret that establishing a credible and authentic corporate brand is important, but it’s...
PR vs. Marketing: The Difference
When searching for a job in public relations, it’s common to see the majority of search results...
How Earned Media Supports Lead Generation
Marketers and sales teams are all too familiar with the sales funnel – no matter how it may vary...
How to Turn Your Employees Into Brand Advocates on LinkedIn
LinkedIn isn’t just a virtual resume platform anymore. What started its life as a place to update...
4 Key Differences Between Analyst Relations and Public Relations
Public relations has a broad definition, but at its core, PR is all about creating lasting...
Why You Need a Crisis Communications Plan (Before a Crisis Hits)
We’ve all seen how a PR crisis plays out. Whether it was CEO of Papa John’s use of racial slurs, or...
A Sales Rep from a Major Analyst Reached Out to You: Now What?
If you’re in the B2B tech space, there’s a high likelihood a sales rep for one of the major analyst...
How PR Agencies Can Become Indispensable Client Partners
The phrase, “I’m a team player,” should have vanished decades ago. When you break it down, a team...