- Case Study -
AMFM
Faced with a tight deadline, Next PR turned election anxiety survey data into a highly effective media campaign for AMFM, a leader in mental health treatment across the U.S.
THE CHALLENGE
AMFM had commissioned a survey about election anxiety, but unforeseen delays and challenges left the project lacking momentum.
When the survey results finally arrived two weeks before the election, time was running out to sift through the data, pitch reporters and secure quick results. Next PR had to act fast.
HOW WE GOT THERE
The Next PR team wasted no time reviewing the survey data to pull out the most compelling statistics that would grab reporters’ attention.
The team avoided pitching the entire survey and instead tailored pitches to journalists covering election-related mental health topics, sharing 1-2 data points they could insert into stories they were already working on.
To add depth, Next PR also shared actionable tips from an AMFM therapist about how to combat election anxiety. In each pitch, the team included the survey’s landing page to encourage backlinks and enhance AMFM’s SEO strategy.
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Media Placements
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Social Engagements
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Of Media Placements Contained Backlinks
THE RESULTS
In just four weeks, Next PR delivered impressive results:
- 17 media placements with an estimated 3M coverage views (6x a typical one-month project benchmark of 500K)
- 337 social engagements (surpassing the average of 100 for one-month projects)
- A diverse mix of national, trade and local coverage, balancing reach with credibility
- Nearly 50% of placements included backlinks, directly supporting the client’s SEO goals
- 10 articles featured AMFM spokesperson quotes, amplifying the brand’s authority
Through swift action and execution, Next PR turned an initial challenge into a successful survey campaign, highlighting AMFM’s expertise in mental health and boosting its online visibility.