- Case Study -
Anvato
Next PR partnered with Anvato, a video platform, to increase the company’s exposure to major cable and media brands, ultimately leading to an acquisition by Google.
THE CHALLENGE
Anvato, a video platform and TV Everywhere provider for NBC Universal, FOX Sports and Univision, needed to differentiate itself and make a big splash in front of potential partners. Next PR knew just what to do.
HOW WE GOT THERE
Next PR combined creative, out-of-the-box angles and leveraged company executives to comment on industry news through rapid response outreach. The team secured significant coverage in a range of top-tier publications, including USA Today, PBS Media Shift, CNET, Fortune, International Business Times, The Huffington Post and The Washington Post.
THE RESULTS
Through Next PR's strategic PR efforts, Anvato’s brand awareness and overall visibility increased dramatically, which ultimately led to the company’s acquisition by Google.