- Case Study -
HOUSING & BUILDING ASSOCIATION OF COLORADO SPRINGS
Next PR teamed up with the Housing & Building Association of Colorado Springs (CSHBA) to create a series of informative videos that simplified key housing and growth topics to engage community members, elected officials and taxpayers.
THE CHALLENGE
CSHBA needed an approachable way to inform the Colorado Springs community of important housing topics such as water conservation, attainable housing and the benefits of metro districts. In order to foster community support for these responsible growth initiatives, they tapped Next PR’s expertise.
HOW WE GOT THERE
To reach not only community members, but elected officials and local government decision-makers, Next PR knew the best path was to create digestible videos that broke down these complex community growth and housing topics.
The team met with CSHBA to brainstorm the most pertinent topics to tackle, then got to work on script review and video creation.
THE RESULTS
Next PR has created and finalized three videos and counting for CSHBA around key housing topics that affect the Colorado Springs community. These videos have been shared across the association’s social media channels and website, with positive reactions from community members and government officials alike.
To further highlight the impact of these videos, the CSHBA team has submitted them for the National Association of Home Builders’ Association Excellence Awards.