- Case Study -
Dialight
Dialight, a leader in industrial-grade LED lighting for harsh environments, has partnered with Next PR for 14 years to enhance brand visibility and authority while supporting strong customer relationships.
THE CHALLENGE
When the partnership began in 2010, Dialight faced limited brand recognition in a competitive market.
With minimal media presence and brand awareness, it needed to establish credibility, elevate its executive profiles and equip its team to engage prospective customers.
HOW WE GOT THERE
The Next PR team built a comprehensive strategy over the years that included:
- Positioning Dialight’s spokespeople in key workplace safety and sustainability discussions, highlighting lighting's role in risk mitigation
- Securing media coverage across LED, industrial and manufacturing publications for new product offerings
- Placing case studies in vertical publications, including oil & gas, automotive, aviation and waste & water
- Facilitating two sales team training sessions to enhance remote and hybrid customer engagement
- Compiling advanced competitor reports
- Guiding executives through interviews, commentary and bylines, tailoring talking points to highlight how Dialight’s solutions address customer challenges across verticals
- Providing crisis support for various incidents including product recalls, security concerns, manufacturing delays and company restructurings
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Media Placements
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Web Sessions Driven From Coverage
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In Share of Voice
THE RESULTS
Next PR secured more than 1,800 media placements over 14 years, averaging two articles per week. The team supported 86 product launches and promoted 33 case studies, helping Dialight achieve the #2 share of voice in its competitive landscape.
Coverage spanned top-tier outlets like BuzzFeed, which featured its nonprofit initiatives, to podcasts and industry platforms like EC&M, showing product innovations, customer success stories and expert insights.
Profile pieces on CEO Fariyal Khanbabi also elevated Dialight’s advocacy for women in the LED industry.
This sustained media exposure drove more than 29,000 web sessions and significantly boosted visibility and sales opportunities, solidifying Dialight’s leadership in industrial lighting.