- Case Study -
FUEL !nc
FUEL !nc, the first performance-as-a-service platform, partnered with Next PR to break into the crowded SaaS and talent management markets and become a category leader.
THE CHALLENGE
Next PR's mission: help co-founders Alex Kutsishin and Todd Duncan create a new category at the intersection of SaaS and talent management called performance-as-a-service.
To succeed, the team needed to educate busy executives and sales teams on redefining performance standards to achieve revenue goals.
HOW WE GOT THERE
The Next PR team built a comprehensive strategy, including targeted media outreach and LinkedIn advertising, to generate brand awareness and fill FUEL !nc’s sales funnel.
Over two months, Next PR executed a robust thought leadership campaign to establish FUEL !nc’s voice and SEO presence. The team secured in-depth placements in HR.com, Training Industry and Authority Magazine, leveraging Duncan’s expertise as a best-selling author and Kutsishin’s storytelling skills.
Next PR amplified the platform launch with embargoed outreach and product demos, a company profile piece in SUCCESS Magazine and strategic LinkedIn initiatives. It built FUEL !nc’s LinkedIn presence with course trailers and instructor spotlights, invited influencers to share content and ran an A/B-tested LinkedIn ad campaign.
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Web Traffic Conversions
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Of All Referral Traffic Attributed to PR
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Inbound Leads
THE RESULTS
Next PR grew FUEL !nc’s brand awareness by reaching a total audience of 154M through nine earned media placements. 78% of coverage contained backlinks, boosting FUEL !nc’s SEO and driving 42% of the company’s referral traffic.
Organic LinkedIn efforts earned 6.6K impressions and a 15.1% engagement rate – 10x the industry average. Paid ads delivered 93.6K impressions, 964 conversions and a $0.78 CPC (well below LinkedIn’s average CPC of $2-4). The campaign also generated over 300 inbound leads in the months following the launch, priming FUEL !nc’s sales funnel for success.
"They’re absolute pros when it comes to transforming LinkedIn profiles – whether for individuals or businesses – into standout platforms that drive reputation, branding and reach.
They don’t just tweak pages; they craft narratives, polish visuals and build strategies that make you pop on LinkedIn.
Think of them as architects for your digital presence – helping you look your best while attracting the right audience."
-Peter Mugoli, FUEL !nc.