- Case Study -
HundredX
Next PR harnessed HundredX’s data to secure national and trade media coverage, positioning the company as a leader in consumer insights and supporting lead generation efforts.
THE CHALLENGE
HundredX, a consumer insights firm, approached Next PR with years of data on the nation’s largest brands but no media coverage. The team needed to strategically present and creatively package HundredX’s data to capture reporters' attention and boost brand awareness.
HOW WE GOT THERE
Next PR educated reporters on the unique methodology behind HundredX’s consumer survey data through introductory calls with key reporters, where executives explained their approach and answered questions, building credibility.
The team paired timely insights with the data to capture attention, offering rapid-response commentary and actionable advice based on trends. For example, when McDonald's relaunched its value meal deal, Next PR provided data and expert commentary from HundredX, leading to coverage in Restaurant Dive.
These strategies helped Next PR build nine ongoing reporter relationships with key outlets that frequently covered HundredX data, including Nation’s Restaurant News, Dallas Innovates, Retail Brew and Food Dive. One story with an automotive trade outlet even led to three sales leads.
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Total Media Placements
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Target Verticals Reached
THE RESULTS
At the start of the partnership, HundredX had limited media mentions and limited brand awareness. Through targeted outreach and strategic commentary based on its data, HundredX is now recognized across key industries as a leading, trusted source for consumer insights.
- 43 earned articles, averaging nearly two placements per week, including national coverage in US News and World Report, Barron’s and International Business Times
- 123 articles, including organic coverage and pickups
- 9 outlets covered HundredX multiple times
- 3 potential new business leads from one trade placement
- 9 target verticals reached, including restaurant, streaming, food & beverage, retail, automotive and finance