- Case Study -
Invest In Cannabis
eCann Farm Investments (formerly Invest in Cannabis), a company focused on investing in and supporting cannabis businesses, aimed to capitalize on interest in the cannabis industry and raise the profile of its leadership team. The company hoped attention on its own portfolio would smoke out the competition.
THE CHALLENGE
As the investor market became more open to supporting cannabis-related industries, Invest in Cannabis came to Next PR to build its brand and add credibility to its work. Next PR needed to get its team involved in trending conversations and build media relationships across the business landscape.
HOW WE GOT THERE
By leveraging regulatory news at the local and national level, the Next PR team developed and executed a thought leadership strategy to position Invest in Cannabis’s leaders as expert resources. The outreach plan enabled company leaders to discuss the investment portfolio, analyze industry events and establish themselves as technology innovators.
Next PR also built a strategic campaign in preparation of the cannabis holiday, 4/20, to ensure Invest in Cannabis garnered significant coverage in the weeks prior to and after the holiday.
THE RESULTS
The Next PR team secured multiple interviews in industry and national publications highlighting CEO Eddie Miller as a top executive in the cannabis industry.
Through rapid response pitching, the team built relationships with reporters to establish Invest in Cannabis as a dependable and trusted resource on breaking news, and Miller was frequently quoted in articles discussing cannabis legislative battles in states such as California and Colorado.
Next PR secured both investor- and cannabis-focused media opportunities for a balanced press approach. Coverage in top publications included USA Today (on April 20th), New York Business Journal, Forbes, TechCrunch and High Times.