- Case Study -
Jotform
Jotform’s CEO was looking for ways to showcase his entrepreneurial expertise in national, tier-one publications and turned to Next PR to build his executive profile.
THE CHALLENGE
Jotform's CEO, Aytekin Tank, wanted to be seen as an entrepreneurial thought leader. Next PR, Jotform's PR partner since 2015, needed to shine a spotlight on his expertise and build his personal brand to get in front of a target business audience.
HOW WE GOT THERE
The Next PR team crafted tailored pitch messaging for the editors of Fast Company’s Work Life section, knowing Tank’s expertise would be valuable to readers of the publication. By analyzing the types of content often included in the column and considering how Tank could add his own insights to the conversation, Next PR piqued the attention of the editors. Key messaging included tips for productivity, how to bootstrap a business, hiring amid turbulent job markets and more.
After finding success placing his bylines in Fast Company multiple times, the team worked with the editors to establish an ongoing contributor relationship.
The Next PR team regularly conducts brainstorms with Tank and the Jotform team to build byline ideas that will bring value to readers, help the Fast Company editors fill needs in their editorial calendars and highlight Tank’s entrepreneurial expertise.
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Media Placements
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Backlinks to Jotform's Website
THE RESULTS
Since Next PR began managing Tank's executive profile, he's been featured in Fast Company 122 times, including 139 backlinks to Jotform’s website, with the coverage amassing over 99K engagements on social media and over one million estimated coverage views.
These contributed pieces have raised Tank’s profile and built his credibility, leading to additional opportunities, such as a byline in TechCrunch as well as various speaking slots.
Top-performing content included a piece on overworked red flags, which garnered over 37K views and 22K shares, and articles discussing his three-step system for using AI to get more done and how to turn challenges into motivation.
Tank’s contributor relationship with Fast Company is ongoing and results in an average of two to three new articles per month.