- Case Study -

Lightcast

Lightcast, a labor insights company, had a wealth of data and fascinating economist perspectives, but lacked a strategy that brought awareness to their specific target audience. Enter: Next PR.

lightcastcasestudy-1

 

 

THE CHALLENGE

While Lightcast was getting brief mentions of its labor market data, it lacked a targeted media strategy to engage HR decision-makers. 

The opportunity was clear: Next PR needed to secure both more coverage and better-quality placements in the outlets that reached Lightcast’s target audience.

 

HOW WE GOT THERE

Next PR crafted a strategy to turn Lightcast’s data into headline-making stories. Instead of overwhelming reporters with entire reports, the team highlighted only the most compelling, relevant data points to pique their interest. 

Ahead of interviews, Next PR created comprehensive briefing documents – packed with key data, tailored talking points and reporter insights – to keep spokespeople sharp and ready. In fact, the Lightcast team shared that one of the most helpful parts of the partnership has been these documents.

Lightcast experts also received media prep on calls to ensure they were delivering quotable insights that resonated with top-tier journalists.

By capitalizing on trending topics and fostering relationships with workforce reporters, the team positioned Lightcast as a main voice in the labor market conversation.

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Spike in Web Traffic From Media

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Of Articles Featured Quote From Lightcast Expert

 

THE RESULTS

By homing in on the data that mattered, Next PR made sure Lightcast wasn’t just part of the story – it was the story. 


Next PR delivered the following results: 

 

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