HOW WE GOT THERE
First, Next PR made sure Tucker’s Fast Company profile was posted everywhere – linked in her email signature and LinkedIn page, added to her bio on the Next PR website and included in every new business proposal she sent.
From there, the team focused on content, ensuring SEO keywords were embedded in every piece to help Tucker’s articles rank for terms like “crisis communications” and “top-tier media.”
Every backlink placed in articles was strategic, linking to data from startups more likely to notice and share to their own networks. Each article was written in tandem with a specific focus and service Next PR offers (influencer relations, crisis communications) to ensure all marketing content coming from Next PR’s owned channels was aligned.
After the pieces published, Next PR and Tucker continued to share each article on social media throughout the year to extend their lifecycle. The team reposted strategically and tied Tucker’s pieces to timely news events (i.e., sharing, “Crisis Communications Management: 5 Mistakes To Avoid,” in the wake of the Kanye West and Adidas scandal).
By tagging influential PR thought leaders in the posts, the team also sparked dialogue and more engagement.
