- Case Study -
Ossia
Ossia came to Next PR to elevate its analyst relations program and align outreach with the company’s goals. Its main goal was to boost industry credibility and awareness in the emerging technology space for Cota Real Wireless Power, its patented over-the-air, at-distance wireless power technology.
THE CHALLENGE
Analysts and reporters alike have remained skeptical about the integration and adoption of wireless power, with most wireless power technologies still relying to a certain degree on pad charging, wires or batteries and lacking tangibility.
The education needed in the space meant Ossia had to build trust with prominent analysts, explaining and showing how the technology works while also highlighting regulatory approvals of Cota Real Wireless Power and its use cases.
HOW WE GOT THERE
Next PR researched the topics, data and coverage published from influential analysts in the space to identify target firms and contacts for outreach. From there, the team leveraged notable partnerships, use cases, and regulatory and product updates to introduce the Cota technology and highlight its key differentiators.
Next PR developed an analyst relations strategy targeting industry-recognized firms specializing in emerging tech and go-to market applications. The team was able to demonstrate credibility by promoting company news, such as Ossia being the first wireless power company to receive U.S. FCC approval and its partnerships with Toyoda Gosei and ARCHOS. Next PR then secured briefings and demos of the technology with key analysts in the IoT, supply chain and retail verticals.
Through these analyst relationships, the Next PR team built credibility by sharing Ossia’s recognition as a 2023 CES Innovation Award winner for its ARCHOS Cota Real Wireless Power security camera at CES.
To garner further interest from analysts in the consumer space and secure briefings at the trade show, the team offered a sneak peak of its first-ever consumer product, the Universal Charging Base. It also shared information around the highly anticipated 5.8GHz Real Wireless Power Developer Kit and Ossia’s partnerships with Fujitsu Semiconductor Memory Solution and Marubun.
Following Ossia’s success at CES, Next PR leveraged pre-existing analyst relationships and built new relationships to secure multiple briefings at Mobile World Congress (MWC) 2023.
To capture the attention of analysts from all over the world, the team announced the pre-sale of the world’s first wirelessly powered security system, the ARCHOS Cota Security Camera bundle, and offered a demo showcasing the technology at the trade show.
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Analyst Briefings
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In-Person Meetings & Demos
THE RESULTS
Through Next PR’s strategic approach, the team:
- Secured 10+ briefings with analysts at top firms including Gartner, Frost & Sullivan, IDC and Forrester, increasing top-of-funnel brand awareness. During these briefings, analysts provided Ossia with valuable feedback regarding their product roadmap, allowing the company to strategically differentiate itself in a crowded market.
- Established new relationships with Omdia, Guidehouse, Counterpoint and ABI Research through 10 in-person meetings and demos at CES and MWC in 2023, building middle-of-funnel brand interest. Forging these new analyst relationships was crucial to boosting Ossia’s brand awareness and customer acquisition by reaching new, previously untapped audiences.
- Secured two analyst report inclusions with Frost & Sullivan on the key technologies to support decarbonization and smart city challenges. These reports provided Ossia with third-party credibility and reached Ossia’s key buyer audience.