- Case Study -
Restaurant 365
Next PR launched an embargoed media campaign to amplify Restaurant365’s 2025 State of the Restaurant Industry report, positioning the SaaS company as a go-to resource for restaurant industry insights.
THE CHALLENGE
With rising costs and economic uncertainty dominating headlines, cutting through the noise was no small feat. R365 needed to ensure its data stood out as both timely and essential for restaurant operators navigating the complexities of 2025.
Next PR’s goal: secure media coverage that not only shared the data but told the story behind it.
HOW WE GOT THERE
The Next PR team pitched the report under embargo to targeted industry outlets, offering exclusive insights, predictions and interviews with R365 experts.
By tapping into trending conversations around inflation and food costs, Next PR positioned the report as a must-read resource for restaurant decision-makers. The narrative focused on the industry's resilience and the importance of understanding evolving consumer behaviors.
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Media Placements
0%
Of Coverage Contained a Backlink
THE RESULTS
The two-month media campaign delivered the following results:
- 11 pieces of coverage in top restaurant publications, including Restaurant Dive, Modern Restaurant Management, QSR Web and Fast Casual
- 8.3K estimated views across all articles
- 195K audience reach among industry professionals
- 5 coverage pieces contained backlinks driving traffic to R365’s website
The media exposure not only boosted brand visibility but also highlighted R365’s role as an authoritative voice in the restaurant industry.