- Case Study -
Steel River
Steel River, a holding company for industrial services businesses, was on a mission: boost its brand awareness and cement its role as a trusted catalyst behind the next generation of American manufacturing and infrastructure.
THE CHALLENGE
Steel River had built its brand on innovation and smart M&A moves, but its presence in the broader supply chain industry was limited.
To keep the momentum going and attract new acquisitions, Steel River needed to share its expertise and highlight how it championed the success of its portfolio companies.
That’s where Next PR came in.
HOW WE GOT THERE
Next PR positioned Steel River as a forward-thinking leader in the supply chain space. The team built a strategic campaign around the acquisition of crane company WHECO, securing coverage in top industry outlets like Manufacturing.net and ForConstructionPROS.com to spotlight Steel River’s expanding U.S. footprint and entry into new markets.
To attract top talent, Next PR tracked trends in manufacturing and helped Steel River’s leaders craft fresh, bold perspectives. This approach landed high-profile coverage in Forbes and top-ranked industry podcasts, solidifying the company’s reputation as an innovative leader.
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New Business Leads in 90 Days
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New Web Users Driven From Coverage
THE RESULTS
In just 90 days, Steel River’s web traffic surged 20%, drawing nearly 1,000 new visitors from media coverage alone.
Top-tier reporters started reaching out to Steel River’s executives for commentary, a testament to the trust and authority the campaign established.
The Next PR team also shared social content for each of the 10 media placements, attracting the attention of multiple acquisition targets.
Steel River didn’t just increase its visibility – it proved it’s a company to watch in the manufacturing and infrastructure space.