- Case Study -

TBM CONSULTING

After realizing traditional speaking engagements weren’t delivering meaningful business results for TBM Consulting, a global operations consulting firm, Next PR pivoted its approach to focus on building the CEO’s personal brand on social media.

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THE CHALLENGE

TBM Consulting’s CEO was largely inactive on LinkedIn due to his busy schedule, missing an opportunity to build credibility and foster valuable connections through social channels.

Next PR knew it needed to craft a targeted strategy to more broadly position the CEO as an industry thought leader. 

 

HOW WE GOT THERE

The Next PR team had regular access to the CEO, collaborating closely through integrated strategy calls, media interview preparation and brainstorming meetings. The team leveraged the CEO’s insights from these interviews, paired with industry news, to craft a winning formula for executive social media.

Content included a thoughtful mix of TBM Consulting company resources, industry articles and personal takes designed to spark engagement. Interactive posts, from polls to thought-provoking prompts for his followers, encouraged meaningful conversations over simply sharing links about the company.

 

THE RESULTS

In just two months, the CEO’s profile went from sporadic posts every few months to regular content shared multiple times per week and an influx in engagement. 

Comments on his posts included:
 
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The LinkedIn content saw an average engagement rate of 2.5%, surpassing the 2% benchmark widely regarded as "great" for total engagements over impressions. 

His revitalized LinkedIn presence resulted in a wave of outreach from old connections and those within his professional networks, leading to re-established relationships and new meetings for TBM Consulting. 
 

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