- Case Study -
UPchieve
UPchieve, an edtech nonprofit, offers free, 24/7 virtual tutoring for low-income students. To expand its reach, Next PR attracted donors and helped UPchieve serve more students and districts in need.
THE CHALLENGE
Most tutoring programs prioritize cost over scalability, leaving many students unsupported. UPchieve reversed this trend, offering accessible, on-demand tutoring. To grow in a crowded market, it needed to stand out.
That’s where Next PR stepped in.
HOW WE GOT THERE
Next PR launched a targeted media outreach strategy, connecting reporters with UPchieve tutors, teachers and students to share success stories. These stories emphasized UPchieve’s 24/7 access and volunteer network, showing direct academic improvements.
By positioning founder Aly Murray as a powerful advocate and sharing her story as a former low-income student, the team reinforced UPchieve’s commitment to educational equity.
Next PR leveraged trending news to spotlight UPchieve’s college counseling services during FAFSA and application deadlines. The team also strengthened credibility by highlighting partnerships with organizations like the Bill & Melinda Gates Foundation.
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Spike in Referral Traffic
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Website User Actions Driven From Media Coverage
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Of Coverage Included Backlinks
THE RESULTS
In six months, the team secured media coverage in national and industry outlets, including Forbes, U.S. News & World Report, K-12 Dive and syndications in Yahoo! Finance, Higher Ed Dive and Medium, reaching teachers, school administrators and potential donors.
Momentum grew with an exclusive TechCrunch feature on UPchieve’s “For Teachers” platform, driving a five-figure donation and a new partnership lead. Next PR also connected UPchieve with Financial Times, establishing an ongoing collaboration to engage top donors.
UPchieve’s website saw a 109% increase in new users during the back-to-school months of September and October. Referral traffic spiked 283%, with 985 user actions – including link clicks, downloads and account registrations – driven by media coverage.