- Case Study -
Uptake
Uptake, a leading predictive maintenance technology provider for private and public fleets across the U.S., wanted to reach key decision-makers in the industry and demonstrate the benefits of a newer and less-understood technology.
THE CHALLENGE
Uptake wanted to demonstrate the value of its predictive maintenance technology to potential buyers in a new market where AI-backed technology solutions were not widely used.
The company needed to generate buzz in the transportation industry while educating potential customers – both in the public and private sector – on the value of using artificial intelligence and machine learning technology to optimize vehicle maintenance.
HOW WE GOT THERE
To position Uptake and its product as the preferred solution for fleets, Next PR started by revamping the company’s messaging and media descriptor to simplify and highlight its key differentiators so that they resonated with its target audience.
From there, the teams came together for an in-depth media training. This enabled Uptake to expand its media spokesperson bench and practice implementing new key messaging during media interviews to ensure coverage clearly demonstrated the capabilities and ROI of its Fleet product.
Next PR executed a targeted earned media campaign to position Uptake in front of key decision-makers in fleet management and maintenance. The team identified timely industry news and conversations around trucking and maintenance pain points, secured interviews and contributed articles for Uptake’s experts to share their insights.
Once Uptake began to regularly attend more fleet-focused conferences, Next PR helped attendees capitalize on the events by securing in-person podcast interviews and meet-and-greets with trade reporters to build relationships with priority outlets. Next PR provided briefing materials and spokesperson prep calls to ensure the meetings went smoothly.
By leading the distribution and media outreach for regular partnership and product announcements, the team also began to demonstrate Uptake’s company growth and innovation in data analytics and vehicle maintenance. Next PR offered joint interviews with more well-known partners to help establish Uptake’s credibility and boost brand awareness.
Next PR published a customer case study in a trade publication and inserted impact data into interviews and earned content. Through these efforts, the team helped illustrate the ROI of predictive technology for saving maintenance costs and boosting operational efficiency.
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Media Placements
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Of Coverage Contained Backlinks
THE RESULTS
In 15 months, Next PR increased Uptake’s brand awareness in the transportation sector by securing 52 media placements (about four articles per month) in top trade publications, including FreightWaves TV and Commercial Carrier Journal.
The majority of coverage (71%) included backlinks, driving potential new customers to Uptake’s website and into the top of the sales funnel.
To help position Uptake’s team as fleet maintenance experts, Next PR secured five podcast appearances and published a customer case study and 10 bylines with key messaging and data around the value of predictive analytics.
The team also helped build Uptake’s relationship with trade media by securing eight in-person meetings with reporters over six conferences.
The Next PR team further established Uptake’s credibility through distributing six press releases announcing new industry partnerships, Platform Science and Daimler Trucks North America, and product features.
"I’ve been working with the Next PR team since 2021 and they consistently deliver impressive results year-over-year. The team truly understands our target audience and has helped us expand our relationships with clients and partners. The articles they’ve secured have played a huge role in helping Uptake establish brand awareness in the fleet space and drive sales."
-Mary Koburi, Director of Marketing, Uptake